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Portfolio Clients Production Benchmarks Reports Team Settings

Sample workspace. Northstar Growth and its clients are illustrative demo data.

PortfolioBrightline Cosmetic Dentistry

Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected

Overview Creative Recommendations Experiments Reports Integrations Settings

PortfolioBrightline Cosmetic Dentistry

Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected

Overview Creative Recommendations Experiments Reports Integrations Settings

Back to recommendation

Creative brief

Video · Hook · Pain Point

A controlled draft, grounded in this recommendation's evidence, review, complete, and assign.

Prefilled from the recommendation's evidence. Edit anything before assigning.

Strategy

Brief title

Objective

Target business outcome

Audience

Platform

Placement

Creative direction

Angle

Hook (first 3 seconds)

Core message

Proof

Offer

Call to action

Length (s)

Production

ScriptOptional

Shot listOptional

One shot per line.

Constraints & compliance

Prohibited claimsOptional

One per line, keeps a regulated vertical safe.

Brand constraintsOptional

Regulatory notesOptional

Assignment & test

Assign to

Due date

Success metric

Test budget (USD)Optional

Saving assigns the brief and links it to the recommendation.

Source recommendation

The evidence this brief is built on.

CreateThis account

Ads with “Video · Hook · Pain Point” are associated with a +53% bookings vs your baseline.

Expected impact · illustrative

+37% to +70%Bookings

Why

· 4 ads in this account