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Sample workspace. Northstar Growth and its clients are illustrative demo data.
PortfolioBrightline Cosmetic Dentistry
Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected
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Experiments

Turn recommendations into controlled tests, so lift gets proven, not assumed.

In market

Test: Use the winning pattern: Video · People · Clinician

Running

Clinician-led pain-point opens lift booking rate vs. the current testimonial control.

50/50 split
What changedOpening 3s → clinician pain-point hook
Primary outcomeConsultation bookings
ControlCurrent best testimonial creative
VariantClinician-led pain-point Reel (see brief)
Guardrails:Cost per resultSpend paceLanding-page conversion

Read once each arm clears a stable run of bookings — not on the first good day.

Started Jun 9