AdTag
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Sample workspace. Northstar Growth and its clients are illustrative demo data.
PortfolioBrightline Cosmetic Dentistry
Cosmetic dentistry CA-ON Optimizing Bookings 14 ads Bookings connected
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StopNewadtag-engine@f4d811a

Video · Format · Office Tour

Ads with “Video · Format · Office Tour” are associated with a -73% bookings vs baseline.

The action

Across 4 ads, “Video · Format · Office Tour” underperforms (lift -73%, 95% CI -84% to -63%).

AdTag fills what the evidence implies. Complete the script, shot list, and offer in the brief.

Evidence

Where this signal comes from, and where it doesn't (yet).

  • This clientn=4

    4 ads in this account

    Measured on this advertiser's own ads

Agency & industry cohorts

Cross-client learning is off for this client. Enable de-identified pooling to compare against similar accounts.

Model inference

Estimated lift – on Bookings.

Read this with the limits in mind

Read this with the limits in mind.
  • Observational association, not a proven causal effect — validate with a controlled test.

Patterns are observational, not proven causal. Confirm with a structured test before scaling.

ConfidenceModerate
Evidence depthThis account
Objectiveprotect bookings
Applies to
CA-ON

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