Ads with “Video · Format · Office Tour” are associated with a -73% bookings vs baseline.
Across 4 ads, “Video · Format · Office Tour” underperforms (lift -73%, 95% CI -84% to -63%).
Where this signal comes from, and where it doesn't (yet).
4 ads in this account
Agency & industry cohorts
Model inference
Estimated lift – on Bookings.