AdTag
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Sample workspace. Northstar Growth and its clients are illustrative demo data.
PortfolioAlder Plastic Surgery
Plastic surgery US-NY Optimizing Engagement rate 6 ads Outcome data not connected
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TestNewadtag-engine@f4d811a

Test the most promising pattern: Video · People · Clinician

“Video · People · Clinician” leans positive but isn't yet statistically conclusive — worth a controlled test.

The action

2 ads, lift +28% (not yet significant). A small test would confirm it.

Spokesperson
Clinician

AdTag fills what the evidence implies. Complete the script, shot list, and offer in the brief.

Evidence

Where this signal comes from, and where it doesn't (yet).

  • This clientn=2

    2 ads in this account

    Measured on this advertiser's own ads

Agency & industry cohorts

Cross-client learning is off for this client. Enable de-identified pooling to compare against similar accounts.

Model inference

Estimated lift – on Engagement rate.

Read this with the limits in mind

Read this with the limits in mind.
  • Observational association, not a proven causal effect — validate with a controlled test.
  • This is an engagement PROXY, not a business outcome — directional only.
  • Below the significance threshold — treat as a hypothesis.

Patterns are observational, not proven causal. Confirm with a structured test before scaling.

ConfidenceLow
Evidence depthExploratory
Objectiveimprove eng_rate
Applies to
US-NY

Make it happen